Insurance Sales Training: Which of These 10 Mistakes Are You Making?
The insurance sales training you’re getting from the insurance agency and insurance carriers does little to prepare you for success. For the most part, this training provides half-solutions and makes your job at least 100 times harder than it has to be. Look over this list and circle each bullet point that represents a critical mistake you’re making as a result of your training:
You try to set appointments with the wrong people.
You use a presentation during the appointment.
You are too eager to make the sale.
You talk about products and features.
You don’t know how to ask for referrals in a way that helps people to give them to you.
You think you can sell to everyone.
You don’t build relationships.
There isn’t anything about you that makes people specifically want to contact you.
You seek to persuade rather than to understand.
You’re thinking about you and your needs rather than the customer and their needs.
Your insurance sales training places you on the offensive and your customer on the defensive. With this positioning a win-win isn’t possible, but you can change that. You need to position yourself as the expert partnering with them to find the solution to the problem or challenge they don’t want to live with anymore.
The best insurance sales training will help you to position yourself as a trusted advisor. A trusted advisor is someone your customers know, like, and trust to help them make decisions resulting in the best outcome for them. When you’re focused on selling a product so you can get a paycheck you can’t possibly be acting as your customer’s trusted advisor, and they can sense that without anyone ever having to tell them.
The best insurance sales training will help you to see that it’s to your benefit to seek first to understand than it is to persuade. Persuasion backfires on you because no one likes to be talked into or sold anything, but everyone loves to be understood. When your customers believe that you understand them and their needs they will trust your advice, they will do repeat business with you, and they will refer people just like them to you.
Would you like to learn more about your sales skills? Try this Sales Skills Analysis and find out where your opportunities for improvement are.
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Simple Marketing Strategies for Your Business, Products or Services by Women
There are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy. However, if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.
Remember as you read these strategies I never said it would be easy, however I did say, it "can" be done with ease AND velocity with the right energy going in the right direction.
The other thing to keep in mind is that you will have to address what I called the "human condition." A lot of people "struggle" in business and they want somebody, anybody to tell them what to do and how to do it. Frustration kicks in and you want to quit. I know. I was one of the ones who "struggled". It was very frustrating at times and "hard" until, one day it just wasn't.
When I first thought I understood the strategies, I'm about to share with you, my first reaction was "I already know that". I knew they worked but the truth of the matter was my bank account did not reflect that I really "knew" them or better yet understood them or "implemented" them. I'm sure you've experienced thinking you know something but your results prove otherwise, right?
Again, the thing that will get in the way is the "human condition", your barriers, road blocks, and what you think you already know. Be aware of the barriers and road blocks as your read these.
Here are several strategies I have used in the past that have worked well in all of the businesses I've been involved in:
Vision : Having a clear vision reflected in the marketing of the business.
Ideal Client : Identifying the "Ideal" Client.
Building Authentic Relationships : Building "authentic" relationships that foster who "you" are.
Strategic Referral Partners: Identifying who they are and intentionally building a "nurturing" relationship with them.
Client Referral Strategy: Implementing a client referral program that ignites an interest in referring business.
Promotional Event: Designing and creating a promotional event that interest the "ideal" client.
Strategic Alliance: Identifying partnerships that inevitably create alliances where we both win.
Email Campaigns: Creating email messages and campaigns that make a lasting impact on your client.
Business Networking Groups: Identifying best practices for maximizing a networking group.
You must first and foremost have vision. Vision is the basis from which you will operate. It is the foundation of your every move, your every action. Without vision, whether in business or in every day living life, one might find themselves lost, living in hope to produce a result or find yourself producing results with a lack of fulfillment or peace within.
Vision must be first.
A Few questions you might take time to answer are:
What is it that you want to accomplish?
Why are you in business?
What is your true motivation?
What is your heart's longing for the business?
What is the future of your business?
What is the result of your business fulfilling all of its goals?
And ultimately, what is "your" vision of the business?
These are just a few questions to begin your thought process of identifying a vision.
I'd highly recommend you have one for yourself first and use that vision, if it fits for your business.
Remember, you don't have to be in business alone or struggle to make it successful. You must "implement" the strategies channeling the right energy and the right direction.
The Power, Passion & Purpose Group, brings over twenty years experience in business, relationship and individual life coaching. Join the P3groups mailing list to receive their online magazine - The P3 Power Boost Magazine for Women at http://www.TheP3Group.com .
Simple Marketing Strategies for Your Business, Products or Services by Women
There are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy. However, if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.
Remember as you read these strategies I never said it would be easy, however I did say, it "can" be done with ease AND velocity with the right energy going in the right direction.
The other thing to keep in mind is that you will have to address what I called the "human condition." A lot of people "struggle" in business and they want somebody, anybody to tell them what to do and how to do it. Frustration kicks in and you want to quit. I know. I was one of the ones who "struggled". It was very frustrating at times and "hard" until, one day it just wasn't.
When I first thought I understood the strategies, I'm about to share with you, my first reaction was "I already know that". I knew they worked but the truth of the matter was my bank account did not reflect that I really "knew" them or better yet understood them or "implemented" them. I'm sure you've experienced thinking you know something but your results prove otherwise, right?
Again, the thing that will get in the way is the "human condition", your barriers, road blocks, and what you think you already know. Be aware of the barriers and road blocks as your read these.
Here are several strategies I have used in the past that have worked well in all of the businesses I've been involved in:
Vision : Having a clear vision reflected in the marketing of the business.
Ideal Client : Identifying the "Ideal" Client.
Building Authentic Relationships : Building "authentic" relationships that foster who "you" are.
Strategic Referral Partners: Identifying who they are and intentionally building a "nurturing" relationship with them.
Client Referral Strategy: Implementing a client referral program that ignites an interest in referring business.
Promotional Event: Designing and creating a promotional event that interest the "ideal" client.
Strategic Alliance: Identifying partnerships that inevitably create alliances where we both win.
Email Campaigns: Creating email messages and campaigns that make a lasting impact on your client.
Business Networking Groups: Identifying best practices for maximizing a networking group.
You must first and foremost have vision. Vision is the basis from which you will operate. It is the foundation of your every move, your every action. Without vision, whether in business or in every day living life, one might find themselves lost, living in hope to produce a result or find yourself producing results with a lack of fulfillment or peace within.
Vision must be first.
A Few questions you might take time to answer are:
What is it that you want to accomplish?
Why are you in business?
What is your true motivation?
What is your heart's longing for the business?
What is the future of your business?
What is the result of your business fulfilling all of its goals?
And ultimately, what is "your" vision of the business?
These are just a few questions to begin your thought process of identifying a vision.
I'd highly recommend you have one for yourself first and use that vision, if it fits for your business.
Remember, you don't have to be in business alone or struggle to make it successful. You must "implement" the strategies channeling the right energy and the right direction.
The Power, Passion & Purpose Group, brings over twenty years experience in business, relationship and individual life coaching. Join the P3groups mailing list to receive their online magazine - The P3 Power Boost Magazine for Women at http://www.TheP3Group.com .